Hi! I’m a Brooklyn-based brand leader obsessed with smart content and the creatives who make it.

I believe great content sparks participation. Today's consumers expect more than just marketing - they crave culturally relevant storytelling with a distinct point of view. That's where I come in. I partner with founders and teams to build brands that live within culture, designing systems across creators, partnerships, and content that drive both connection and growth.

My work sits at the intersection of brand and influence: from building ambassador programs and creator networks to leading integrated campaigns and IRL experiences. I bring structure to creative ambition, ensuring ideas scale thoughtfully and show up cohesively across every touchpoint.

There are few things I enjoy more than gabbing with creatives, so much so that I even made a podcast about it!