Hi! I’m a Brooklyn-based brand and marketing leader helping consumer brands build cultural relevance through storytelling, partnerships, and creative execution.

Over the last decade, I’ve been the point person for integrated campaigns, launches, photoshoots, activations, and partnerships for brands in lifestyle, hospitality, CPG, wellness, and new media. My work often lives at the intersection of brand and influence: shaping campaigns from concept through execution, building creator programs, developing tastemaker partnerships, and bringing big ideas to life across digital and physical spaces alike.

At the core of it all, I’m interested in how brands create connection, not just visibility. The brands I’m most drawn to have a strong point of view, participate meaningfully in culture, and build worlds people genuinely want to be part of.

There are few things I enjoy more than talking with creatives, which led me to start Creative Juicy, a podcast exploring creativity, taste, and modern brand building through conversations with founders, creatives, and cultural voices.