Hi! I’m a Brooklyn-based brand expert with a serious affinity for smart content and the creatives who make it.

I believe content drives conversation, and today’s consumers crave hyper-relevant media and messaging with a distinct point of view. I help brands deliver on that connection, crafting thoughtful experiences that resonate at every consumer touch point. The result? A brand that people aspire to be a part of, identify with, and trust.

There are few things I enjoy more than gabbing with creatives, so much so that I even made a podcast about it!

My Work

Brand Strategy

Content Production

Social Media Strategy

Influencer Partnerships

Brand Collaborations

Newsletter Strategy

IRL Activations

Talks + Panels

Workshops

Things I Love

Morning Walks

Cheese for Dessert

Architectural Chairs

Pinterest as Self-Care

Handwritten Notes

Light Dimmers

Prospect Park

Copenhagen

Winter

Brands: Wondermind, Veuve Clicquot, John Hardy, Moet & Chandon, SWFT, Krug Champagne

✉️ : michelle.wainwright.mw@gmail.com