Hi! I’m a Brooklyn-based Brand Expert.

I’ve spent the last decade building brands people love, each with content at its core. My expertise in content marketing and brand storytelling is especially relevant today when it’s not advertising that will get you your next customer, but rather entertainment. Content drives conversation, and consumers crave community-focused, hyper-relevant content with a distinct point of view.

What story do you have to tell? How do you show your audience what you stand for vs. reciting it to them? I work with brands to deliver against your brand’s promise at every consumer touch point. The result is a brand that people aspire to be a part of, identify with, and trust.

There are few things I enjoy more than working with creatives, so much so that I even made a podcast about it!

My Work

Brand Strategy

Content Production

Social Media Strategy

Influencer Partnerships

Brand Collaborations

IRL Activations

Talks + Panels

Workshops

Things I Love

Morning Walks

Cheese for Dessert

Architectural Chairs

Pinterest as Self-Care

Handwritten Notes

Prospect Park

Copenhagen

Winter

Brands: Wondermind, Veuve Clicquot, John Hardy, Moet & Chandon, SWFT, Krug Champagne

✉️ : michelle.wainwright.mw@gmail.com