Texas-born, Brooklyn-based brand enthusiast, extroverted homebody, and admirer of architectural chairs.
Hi!
I’m Michelle and I’m an avid consumer of all things consumer brand, with over 9 years of building brands people love.
‘Brand’ to me is not a beautiful landing page or a large social following. It’s intangible and constantly evolving, kind of like my taste in music.
I love working with brands to define their unique positioning, identify ways to differentiate, build strategies that translate key values into custom content, and then actually execute.
There are few things I enjoy more than working with creatives (I even made a podcast about it!) and bringing a strategic idea to life — or to your inbox. ALSO, I’m super organized.
If this sounds interesting to you, I’d love to chat!
x M
Specialties
Brand Strategy
Consumer Research
Naming
Social Strategy
Copywriting
Art Direction
Competitive Analysis
Voice + Style Guides
Content Production
Newsletter
Influencer Marketing
Celebrity Partnerships
Things I’m proud of…
Medium / To the Humans Behind Handles
Medium / Building Community in the Time of Covid-19
L2 Article / How Veuve Clicquot Makes Its Instagram Pop
Glossy Awards Nomination / Best Use of Instagram by a Brand
PR News Social Media Awards Nomination / Best PR Campaign on Instagram
